In a bid to change their image Hungry Jacks has ditched its current slogan, introduced vegetable sticks and put Calorie information on their menu board. They have also introduced 'country style' burgers made from Organic Beef all around the country.
Are customers however really concerned about the nutritional value of their meal? Does anyone really go to a fast food chain to purchase salad sticks with the burger? People go to these places mainly out of convenience with knowing that it is not the healthiest food or most nutritional food.
While customers always take to the new products in the long run, you only have to take a look at the Hungry Jacks Facebook page to see that many customers are upset over the removal of some burgers including the Aussie Burger as well as the changing of the slogan.
In terms of their new 'Country' burgers is it just another example of companies tagging on the idea of the country or homestyle to simply sell more? The beef industry is full of labels from Angus to Grain Fed, to Organic. Terms which were once used only by beef producers, butchers and fine dining resturants are now common place in our supermarkets and fast food chains.
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