Sunday, 4 September 2011

Lecture Six

The internet is changing and so is journalism. So what did I learn about the role of the internet in telling news stories? Perhaps the most obvious thing to come out of the lecture, is that the way we get news from the internet is changing. In order to make money, media companies have to be smart. How do they make money from something that people have gotten for free for so long now? The answer offer them access to content that they previously didn't have access to. Whether this will be successful in an Australian market however is yet to be seen.

Online news is also changing in the respect that it is about to become more personalised in the wake of web 3.0. If you only want to read news about sport then you will be targeted with sport. If you're location is Brisbane, then Brisbane news will be targeted at you. The way we view news and receive news is about to change. Hyperlocalisation, which will help deliver specific news will also help generate more money through targeted advertising. The future of journalism is unknown, however the future of journalism is also exciting.

No comments:

Post a Comment