You would have to be living under a rock, if you haven't heard all the sage surrounding Kim Kardashian. It's the hollywood human headline who is on Australia shores after filing for divorce after 72 days. What strikes me is the amount of young girls who essentially idolise these sisters who are famous for doing nothing except being famous. The Kardashian family live a life so public that as Kim heads back to America to try and deal with the fall out of her divorce will she truly be able to with the intense media scrutiny. Those at the Sydney Airport this week described the media frenzy like something they'd never seen before. While the Kardashian family made the choice to live in the public eye, its time we let them step out of it, even just for a minute.
Air Competition Heating Up
As the industrial dispute between Qantas and its workers begins to move from the front page of our papers, a new player in the Australian air travel market has been announced. Air Australia is set to be another budget airline calling our shores home. For Strategic Airline its a good time for a re-branding with consumer trust in Qantas at an all time low.
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